Mattel:70 years of innovation and play Book

"Innovation became a hallmark of Mattel operations,” said Mattel co-founder Elliot Handler in 1968. “We were unorthodox, venturesome—our people were willing to try new things. This quality, more than any other, has been the key to the company’s progress.” From its humble beginnings producing picture frames for portrait studios to icons including Barbie and Hot Wheels, Mattel has been a master of imagination and innovation for seventy years.